A sunken-eyed woman with cracked lips and brownish, deformed teeth and ulcerated gums and lips appears under the headline: "Quitting is hard. Not quitting, is harder."Quitting is hard. Not quiting is harder.Singapore's highly publicized anti-smoking TV ad is working very well that it had to be shown later in the evening. The Singapore Health Promotion Board (HPB) receive numerous complaints that it is too disturbing to some children. It will now be shown only after 8 p.m. and will be preceded by a message warning viewers of the graphic content.
As part of the campaign, the HPB also has posted two actors - posing as a doctor and a woman hacking and coughing on her deathbed - in its bustling downtown business district at lunchtime.
| |
The city-state is well known for government-led public behavior modification campaigns that have included pushes for courteous driving, showing up on time for weddings, keeping public toilets clean and speaking proper English.
Like Hong Kong, tightly controlled Singapore has banned smoking in most public places. Efforts to promote a smoke-free lifestyle in Singapore started in the 1970s with the introduction of laws restricting smoking in public places and prohibit tobacco advertisements. Singapore cigarette packages already carry graphic pictures of people with cigarette-related diseases.
Airing the advertisement late at night may spare some children from having nightmares (Do Singapore youngsters go to bed that early?). We'll just have to wait and see how this will change the smoking trend in this small country.
25 comments:
After 8pm? I didn't know children nowadays sleep so early.
I recently published an article about how to combat anti-smoking cigarette packaging. You can read about it here:
http://www.davidairey.com/blog/how-to-combat-anti-smoking-cigarette-packaging/
I tried and I tried, but the bloody site just won't accept my URL. Maybe you could use my identity and gave yourself a rice by using my URL and my site name(Pathbinder's Blogfest)? I'll consider it my own vote on you.
Hallo! Kumusta! Chanced upon your blogs...impressive am daming laman! could I invite you to visit my blogs am trying to develop.
Bituingmarikit
http://pinayskaleidoscope.blogspot.com
grabe..i admire singapore for their discipline, even back when i was a kid when i learned about their bubblegom/chewing gum policy..now they're with the smoking na, sana ganyan din sa pilipinas..trully a fine city! :D
yeah sana nga ganyan ka-disiplinado and law-abiding tayong mga pinoy.. may basurahan naman malapit sa tabi basta na lang magtatapon kung saan saan tapos ang lakas isisi sa government yung pagbaha eh nag-cocontribute naman sa pagkakalat and garbage is really the main source of flooding here in the metro .. naka-red yung traffic light tapos umaandar pa rin.. same with pedestrians, siga ng mga daan kung makatawid (uy guilty din ako dito pero i seldom do it now.. kapag talagang nagmamadali lang), and then again we're gonna blame the government for those unbearable heavy traffic.. our country needs more than you saying "i am proud to be pinoy".. we're really in bad need of discipline, sense of history and proper use of education.. unless we have those, we can be like "Singapore" or even surpass them.
hehe ang haba... pa-share lang ng thoughts.. ^_^
"Quitting is hard. Not quiting is harder."
Hmmm, I could say the same thing about blogging. LOL.
Conflicted. Should I stay or should I go? To be or not be, so sayeth the blog. ;)
you have a nice blog, very informative ill be adding you to my blog roll if you dont mind and pls visit my just created blog at http://www.djag.co.uk/
Congratulations! You are a finalist in the G* Spot Weblog of the Month (April) You can Claim your finalist button at the right sidebar of the site! Goodluck!
www.khalelian.blogspot.com
I wish the government here in the Philippines is as successful as the government in Singapore in promoting a smoke free place. Just saying a smoke-free place is so impossible and absurd.
We also have anti-smoking ads here, some are posted somewhere in MRT stations. The ad shows a cigarette and its chemical components that will harm our body. I as a non-smoker would say that that ad is not effective, I just look at it and surely forget what is written there the minute I step inside the train.
I can't imagine the reactions of viewers when seeing those ads in the tv but perhaps seeing such an image in the middle of the programming is sufficiently vulgar to scare a kid or two. Enough to stop them from experimenting with cigarettes when they get older. We'll see.
Smoking is just so gross...as we can see from that picture.
But...when done properly, it does make you look really cool. I mean, check out James Dean and...just about every hot chick in Paris.
sana lang magkaron ng ganyang campaign dito sa pilipinas.
much better kung mas brutal pa sa ganyang picture ang makikita ng mga pinoy pag dito naisagawa ung campaign.
Oooh, I didn't see this on tv until I started watching Ugly Betty on 5 (I'm a die hard cable girl, I never watch local tv unless it's Ugly Betty & ANTM cuz I hate commercials).
Anyhoo, gave me goosebumps the first time I saw it, I hope it works tho.
-April Zara
http://aprilzara.i.ph
hey! hahaha uu nga eh mei i.d na din ako! ^_^
Hay... I wish meron din ditong ads na ganyan. Kailangan yan eh. Tingin kasi ng lahat cool ang smoking. When in fact it slowly kills you. Tsk tsk
there are really great ad agencies in Singapore... i wonder what ad agency gave that idea, very powerful!
thats a nice idea..so that everyone would be aware of the after-smoking effects. :)
waaahhhh,kakatakot namn...
musta na rito?regards from japan!!
ghee
kahit puro ganyan pa yata ipalabas dito sa pinas, magulo pa rin.
ang aga yata matulog ng mga bata dyan, hindi pa yata ako nakakauwi ng bahay ng 8 pm eh. hehe.
i believe this ad will get a positive result. and should the sg govt impose more restrictions, singaporeans will still abide. law abiding citizen kse sila, not only bec. malaki ang fine ha! :) meron kse silang disiplina na sana meron din sa pilipinas.
kahit malaki din siguro yung fine dito, hirap pa rin disiplinahin ang pilipinas... tsk tsk.
I am an australian Journalism student. How conservative is the media in singapore? Is this anti smoking campagne as shocking as it gets? Do people in singapore feel manipulated by the government as they have complete control over what appears in the media spotlight.
to: Anonymous Australian Journalism student
Not really conservative. It depends on which country you compare it with ;)
Some people do feel they are being manipulated, some don't.
Hard hitting is an understatement!
I think this was a bold move and this will give the campaign a good boost.
That is a very disturbing picture.
I can't get it out of my head.
Post a Comment