2nd Nuffnang Ad Campaign: Nike Tribes

After a week with my first Nuffnang ad campaign, my second ad immediately followed. It's from Nike. Introducing.... NIKE TRIBES!

Nike recognizes that a renewed perspective of sport has emerged – a perspective that focuses on the individual, not the infrastructure, on the journey and not on the destination. It is about discovering individuality and defining themselves by their passion for their chosen sport: Skateboarding, Dance, BMX or Street Football. We want to inspire such passion amongst youth in Singapore and re-energize the ‘Just Do It’ message in Singapore.

Nike Tribes embodies passions for life, sports and friendship – living in the moment and enjoying it to the fullest through an individualistic sport that is art with peers and communities around the world.

The Nike Tribes (of Skateboarding, B-Boy, BMX and Street Football) showcase select groups of youth passionate about these sports. Nike Tribes enjoy and live out their passions spontaneously, thriving on creativity and re-inventing themselves constantly to best their peers and more importantly, their self. The sports transform into art forms and ignite whole slews of sub-cultures in the urban landscape whilst developing tribers’ skills and knowledge in the sports, and in life.

Tags: Singapore, Nuffnang, Nike Tribes, Nike